Digital signage in pharmacies is on the rise and is a reaction to the changing needs of pharmacy users across the country. If you want to grow your pharmacy business and market the services and products available from you and your team, there are a number of strategies to consider. Installation of digital signage or digital advertising displays is one way to increase sales and footfall in your pharmacy. But what are the reasons to make such an investment and is it worth it?
Read on to learn about the reasons why you should consider pharmacy digital signage.
A digital signage solution may be the solution for you if you want to…
Increase your pharmacy’s revenue
1. Increase your sales
Any business wants to maximise sales to increase their overall profit and revenue. Across the retail sector, it’s been found that the use of digital signage instore can increase the purchase amount from customers by 29.5% (source). Specifically in the pharmacy sphere, this is also the case - increasing revenue by over a third.
Did you know? 80% of brands that use digital signage record a substantial increase in sales of up to 33%, with a greater appeal towards impulse purchases as opposed to planned purchases (source).
2. Increase service use
By installing digital signage in your pharmacy, customers will be made aware of the services available to them that may be initially unknown. To decrease strain on the NHS, pharmacists are able to provide care for a range of minor ailments such as ear syringing and immunisation.
Automated signage, whether featured on walls or in the window, will highlight these services and offer additional information to increase the uptake of these offerings.
There’s a common misconception amongst sceptics of the technology that they’re solely used as advertising boards. That’s not how we view Pharmacy Display at Cegedim. Our service should be thought about like an education tool. While you can benefit from increasing point of sale offers, the true value comes from educating your community. Showing patients and visitors that you offer services which can demonstrably improve their lives and educate them around ways to improve their lives. Pharmacy Display is a core part of a pharmacy’s content marketing strategy if used correctly.
Improve the customer experience
3. Fewer misunderstandings
Digital signage is the most used method of obtaining information within pharmacies, with 52% of patients getting some health information from digital signage.
There are wide possibilities for the content you choose to present on your digital displays. You may prefer for brand-specific content such as product advertisements and promotions to be displayed first and foremost, but public health campaigns can also be advertised to provide the optimum experience to customers.
4. Reduce waiting times
Digital signage can be used to effectively communicate with customers in line, using bright screens to display opening hours to communicate quieter periods of the day for their convenience. Additionally, promoting an online booking service onscreen, for example, allows the customer to reduce their time spent waiting in branch by beginning their consultation at home.
If you come to a digital signage installer with your pain points, they will happily advise on the best solution for you - emphasising exactly how this product will benefit your business.
5. Reduce time spent on administrative tasks
Community pharmacies are required to provide particular messaging and guidelines from the NHS, such as COVID-19 information or seasonal flu advice. This is usually done with posters and leaflets, but within a tech-focused society, increasing efficiency is vital.
Digital signage reduces the need for posters and leaflets as we know it today, allowing you to minimise the administrative tasks involved and spend more time focusing on patient care.
As a service tailored to you, Cegedim’s Pharmacy Display digital signage, you can be as involved as you like in the content production and management process. The Content Manager subscription package is entirely managed by the Cegedim team, allowing pharmacists to rest easy and up services, while consistently abiding by NHS guidelines. Even with the larger, more bespoke packages, Cegedim can help manage the process with an inclusive 4-year warranty on the technology and service.
---
As a whole, the installation of digital signage in your pharmacy is a matter of common sense.
Improving the experience for your customers is the number one goal, and digital signage has various benefits that will address your goals and the changing requirements of modern pharmacy.
